Allie Fern · AI for online entrepreneurs

Vibe Code Your Freedom.

I help online entrepreneurs make AI do the busywork, build what they need and get back to being the CEO.

Join Claude‑Maxxing for $22

Five live build-along days. Starts 4 August.

Find Ur Bottleneck
Live Build‑Along Challenge 4–10 August

Make Claude Do the Busywork.

You go
be the CEO.

Claude‑Maxxing is five live days of setting Claude up to do the tasks you're sick of doing yourself. We build everything together, live, so you leave with systems working inside your actual business... not another folder of videos you fully intend to watch someday.

Illustration of a phone running a Threads agent

A Threads agent that creates, posts and learns

Build an agent that understands your business, audience, offers, voice and opinions... then uses performance signals to identify what your content should do more of.

Illustration of a pink book titled Brand Bible

A Brand Bible that gives Claude context

Create one organised source of truth containing the positioning, offers, voice, preferences and boundaries Claude needs to work properly inside your business.

Illustration of a browser window with a LIVE badge and a rocket

Your first website, connected and live

Set up GitHub and Netlify, then use Claude to create and update web pages without turning every small idea into a four-week infrastructure project.

How the week runs

4–7 August

Four consecutive live build days

Build the systems alongside Allie and ask questions while the work is happening.

8–9 August

Implementation weekend

Use what you built inside your real business with private Discord support available throughout.

10 August

Final live troubleshooting day

Bring whatever confused you, broke or mysteriously developed a personality inside your account.

All of it.

$22

One payment. No upsells. Five live sessions, an implementation weekend and private Discord support for the entire challenge.

Join Claude‑Maxxing for $22

Starts 4 August. You do not need to be technical.

Not sure which system your business needs first?

Find Ur Bottleneck
Enrolment closed

You missed this round.

Claude‑Maxxing ran 4–10 August. Leave your email and you'll be first through the door when I run it again; until then, Coffee & Claude will keep you plenty busy.

Claude‑Maxxing builds the systems.
This finds the one you need first.

What's Bottlenecking Ur Biz?

Two minutes, a handful of uncomfortably specific questions, and you'll know exactly where your business is leaking time... and which system to build first.

Things I've Built

Proof I don't
just yap.

Real systems, live on the internet, all vibe coded with Claude. Click around; everything works.

The Socials Tracker

A dashboard that scrapes my TikTok and Instagram stats and refreshes itself. I check it; it does the work.

See my stats →

Income Tracking Dashboard

A live income dashboard that stares at my monthly goal so I never have to open a spreadsheet again.

See the build →

Goopguard

A full tower-defense game where you protect the royal goo. Nobody asked for this. I built it anyway.

Play it →

This Very Website

The page you're on right now: written, designed and shipped from a Claude Code chat window.

How I did it →
The Daily Brew
Coffee ampersand shaped like an iced coffee Claude

My Substack. Almost-daily tutorials showing the exact builds: the prompts, the screenshots, the parts where I broke something and fixed it live. Written in plain English for people who run businesses.

Allie Fern
About Allie

Hi, I'm Allie.

build better. faster. smarter.

I'm Allie Fern: recovering do-it-all-myself entrepreneur, quiz queen, and the woman behind Coffee & Claude. I spend an unreasonable amount of time teaching Claude to run the boring parts of my business, then I write down exactly how I did it so you can steal the whole thing.

I'm not a developer. I have opinions, an iced coffee, and a robot that does what I say. Every agent, dashboard, and game on this site was built in plain English... live, mistakes included.

ok so, the plan: a business that mostly runs itself, with me as CEO, and as many online entrepreneurs dragged along for the ride as I can manage.

Go be
the CEO.

Claude can start doing your busywork this week. The only thing it can't do is sign you up.